Name · market · customer personas
Tell us the one name you want to test, the market you’re entering, and the two customer personas you want to hear from.
Spelling · meaning · slang · sound
Native linguists check the spelling, meaning, slang, and pronunciation before any customer sees the name, plus a culture check across 6 languages. Available now: US (English), Japan, China, Taiwan, Vietnam, Thailand, and Indonesia.
First impression · read-aloud · recall · open-ended feedback
At least 5 people per customer persona see only your name. They share a first impression, read it aloud, write it down from memory a few minutes later, and tell us what they think in their own words. We record every respondent reading your name.
4 Results + trademark check
4 Results + trademark check
Summary report · results by persona · recordings · suggested improvements · trademark check · debrief
You get a one-page summary report (scores, key quotes, our recommendation), detailed results by customer persona, every pronunciation recording with a breakdown of how people read your name, suggested improvements, and a first-pass trademark check. Then we review it together on a 30-minute video call.
A first-pass trademark check is included. It is a first signal, not a legal opinion. If you decide to file, we’ll walk you through it separately.
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