Did AI get that name right?

Did AI get that name right?

Did AI get that name right?

EarlGrid teaches AI
the names that matter.

EarlGrid teaches AI
the names that matter.

EarlGrid makes AI recognize and correctly pronounce
the proper names it doesn’t know: brands, products, titles, people, and places.


EarlGrid makes AI recognize and correctly pronounce the brand, product, and proper names it doesn’t know.

56.1%

of US consumers use voice search

of US consumers use voice search

8.4B

voice assistant units active

voice assistant units active

60%

regularly buy by voice

regularly buy by voice

$77.3B

2026 voice shopping market

2026 voice shopping market

Source: Capital One Shopping Research, updated June 9, 2026.

Source: Capital One Shopping Research, updated June 9, 2026.

We teach AI to hear the words that matter most,
no matter where in the world they come from.

We teach AI to hear the words that matter most,
no matter where in the world they come from.

We teach AI to hear the words that matter most,
no matter where
in the world
they come from.

Your name makes you unique. That is exactly when speech AI gets it wrong.

And when voice search hears your name wrong, the customer who asked for you finds someone else.

Your name makes you unique. That is exactly when speech AI gets it wrong.

And when voice search hears your name wrong, the customer who asked for you finds someone else.

How it works

How it works

1

1

Tell us your name

Tell us your name

2

2

We build the data

We build the data

3

3

AI recognizes it

AI recognizes it

4

4

You verify it

You verify it

The name that makes you unique can be the name AI gets wrong. Names with non-English roots, unusual spellings, or unfamiliar sounds are especially vulnerable to being misheard by AI.

The name that makes you unique can be the name AI gets wrong. Names with non-English roots, unusual spellings, or unfamiliar sounds are especially vulnerable to being misheard by AI.

Made with quiet persistence for all the names AI gets wrong